The Business of Art

Class Syllabus:

LAYING THE GROUNDWORK FOR A SOLID PRESENTATION- 6:30PM- 7:15 PM

• INTRODUCTION

• WEBSITES: WHY YOU NEED ONE, INTRO TO A FEW DIY PLATFORMS

• PHOTOGRAPHING PORTFOLIO QUALITY ART – BEST PRACTICES

• CREATING AN ARTIST STATEMENT/BIO/RESUME ¬¬– OVERVIEW

• PROMOTION: BLOG, NEWSLETTER, INSTAGRAM, FACEBOOK, TUMBLR, TWITTER ¬– WHICH ONES SHOULD I HAVE? WHY?

10 MINUTE BREAK, Q&A

FINDING YOUR AUDIENCE, GETTING YOUR WORK OUT THERE, PREPARING FOR SALES 7:25- 8:15

• INTRODUCTION

• WHAT’S YOUR NICHE – WHO IS YOUR AUDIENCE?

• ONLINE SELLING PLATFORMS: FAA, ETSY, SAATCHI, A MILLION OTHERS- WHICH IS RIGHT FOR YOU?

• SUBMITTING TO ART CALLS: FINDING THEM; GETTING ACCEPTED; THEN WHAT?

• ART FAIRS VS GALLERIES VS ONLINE SALES

• HOW TO PRICE YOUR WORK

• SELLING: PAYPAL, SQUARE, BOE, HOW TO? PLUS: TAXES

WRAP UP, Q&A, + Hand out info sheets 8:15 – 8:30PM

Bring your Questions!

Sarah Stone is a professional Los Angeles artist who regularly shows her original artworks in galleries and museums in the Los Angeles area and across the country. Her work has recently been seen in The San Louis Obispo Museum of Art, the Ontario Museum of History and Art and the Lancaster Museum of Art and History, Cedar location, at which she won the Mayor’s Award in the 33rd Annual Juried show.

Sarah is also the curator of Art@TheSix, a series of virtual arts exhibitions in Calabasas.